The clothing supplier Olymp Bezner KG is expanding its store network. On Thursday, the shirt specialist from Bietigheim-Bissingen is opening a new store in Magdeburg.
The company chose the centrally located Allee-Center shopping center as its location. In the future, Olymp will offer a large selection of shirts as well as casual clothing and accessories on an area of around 112 square meters. The design of the premises follows the brand’s current shopfitting concept, which was developed by the Stuttgart architectural firm Blocher Partners. With the new opening, the company is increasing the number of its mono-brand stores in the DACH region to 53.
Kai Graf, who is responsible for sales as Chief Sales Officer (CSO) in Olymp’s management, explained the background to the new opening. “The Olymp brand has long been firmly established in specialist clothing retailers throughout Germany. We want to deepen this proven collaboration with our competent retail partners,” he explained in a statement. “At the same time, we intend to further strengthen our own sales activities. Stationary stores in particular remain an indispensable point of contact between brands and potential target groups. Magdeburg is ideally suited for this as an attractive location and important economic center.”