The American fashion company Ralph Lauren presents its spring 2026 campaign. It is a tribute to the timeless combination of sport and style that has distinguished the brand for generations.
The new campaign is inspired by Ralph Lauren’s rich heritage. Here, sporting activities meet sophisticated elegance. This ranges from the demanding traditions of polo to the electrifying energy of the race track to the limitless freedom of life on the water.
“Sport and style have always been more than just what you wear or how you play. They represent a way of life – freedom, energy, authenticity, connection – that can inspire us all to dream of a better life.”
Photographed by David Sims and featuring a campaign video directed by Jacob Sutton, the Spring 2026 campaign unfolds in three chapters. ‘A World of Speed’ captures the intensity of motorsports with modern sophistication: polished chrome, winding coastal roads and the soft morning light characterize the images.
‘By the Sea’ celebrates maritime elegance, with speedboats cutting through the open sea, cotton dresses fluttering in the wind and tailored tuxedos reminiscent of the ships’ clean lines. ‘On the Green’ explores the elegant world of polo, golf and tennis, where the sport embodies vitality, style and tradition.
This season also sees the launch of a new Ralph Lauren x MLB collection. It celebrates six legendary teams: the New York Yankees, Los Angeles Dodgers, Chicago Cubs, Philadelphia Phillies, Boston Red Sox and Toronto Blue Jays.
The campaign will come to life this summer with actions around the world, including California, Sydney and Tokyo.
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