The New York brand is handing over the menswear line to Swaim Hutson, the former creative director of US menswear brand The Academy New York. The first collection of the new Head of Menswear Design will be presented in Florence for the Fall/Winter 2026 season.
The appointment aims to strengthen the brand’s positioning in the areas of denim and tailoring, said Rag & Bone. These segments are central to the new creative direction. Commenting on the appointment, Andrew Rosen, Executive Chairman of Rag & Bone, said: “Swaim brings an innovative vision of creativity and craftsmanship, reinforcing the brand’s essence: the elegance of British tailoring combined with the authenticity of American sportswear.”
Hutson has 20 years of experience in international men’s fashion. The founder of the Obedient Sons brand was a finalist at the CFDA/Vogue Fashion Fund. The designer has held creative director positions at 3.1 Phillip Lim, Club Monaco and Generra. He then founded The Academy New York.
“Rag & Bone has always stood for authenticity and innovation,” Hutson said of his new position. “I want to build on these values and create durable and contemporary menswear that expresses the soul of New York and engages with a global audience.”
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