Puma is suing Tiger Woods’ Sun Day Red brand.
According to an application filed with the US Patent and Trademark Office, the Herzogenaurach-based sporting goods manufacturer is said to have filed a lawsuit against Sun Day Red’s tiger logo. This is intended to prevent the golf and lifestyle brand Sun Day Red from using the logo.
Puma claims that the Sun Day Red logo, an abstract tiger motif, is too similar to Puma’s own logo, which the sporting goods giant has used since 1969 – the image of a leaping cat.
“Due to the confusing similarity of the marks and the identical, legally identical or closely related nature of the parties’ goods and services, it is likely that consumers will experience confusion between the disputed marks and the Leaping Cat logo,” Puma said in the application.
‘Sun Day Red by Tiger Woods’ was launched in February 2024 by the professional golfer of the same name. Shortly before, his collaboration with the US sportswear company Nike ended after 27 years. Puma’s lawsuit is the second lawsuit against the Sun Day Red logo. In September 2024, the technology company Tigeraire already filed a lawsuit against the logo.
This article previously appeared on Fashionunited.nl and was created using digital tools translated.
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