PUMA shares at a high since March 2025 before the World Cup – also an eye on Adidas and Nike

With a plus of 5.17 percent to 28.69 euros, they climbed to their highest level since March 2025 and led the MDAX on Friday. In doing so, they closed a gap in the price that they had opened up with a disappointing forecast. In 2026 they will now be up 28 percent.

Competition lags behind

The shares of the other suppliers of World Cup teams, Adidas and Nike, are still significantly underwater this year. At adidas it’s 9 percent, at Nike it’s even 30 percent.

Before the weekend, the competitors appeared to be at odds: adidas temporarily recorded an increase of 2.57 percent to 153.85 euros via XETRA, while Nike had to accept a loss of 0.20 percent to 44.30 US dollars in pre-market trading on the NYSE.

That’s why the turnaround for PUMA shares is going so well

Stock marketers see the successful turnaround as the catalyst for PUMA’s recovery rally. Nick Anderson from Berenberg also recently praised the extensive restructuring that is underway as planned – one of the few experts who currently still signals price potential with a price target of 40 euros. The management has a clear plan to restore the good name, and the new major shareholder Anta is not only accelerating the change, but also bringing valuable input.

The Chinese group Anta Sports Products announced at the end of January that it was taking over a 29 percent stake in PUMA from the French billionaire Pinault family. Behind Anta are brands like Fila, Jack Wolfskin and Salomon.

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FRANKFURT (dpa-AFX)

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