Puma moves his British headquarters from London to Manchester.
In Manchester, the Herzogenaurach sporting articler settles in the technology, digital and creative center Circle Square. On Circle Square 3, he rented an area of around 1,860 square meters to accommodate its departments for sales, marketing, merchandising, finance, personnel, operations and direct-to-consumers.
The building offers a total of 24,800 square meters of new work space on 15 floors. It is located in the final phase of the construction work and will be opened this summer.
Circle Square is located on the Oxford Road Corridor in Manchester, which is considered the “knowledge district” of the city. It is part of an £ 87 million (around 102 million euros) of development project that is intended to serve the growth of the technology, innovation and science industry. Bruntwood Scitech, a joint venture between Bruntwood, Legal & General and the Greater Manchester Pension Fund, is responsible for this.
“Side by side with existing future -oriented and disruptive companies and institutions to work that are already on the Circle Square Campus and in the further knowledge district of Manchester,” said Puma. This offers the company new opportunities to “work together and drive innovations, while it continues to focus on innovation and improving performance”.
The new location also brings Puma close to the city’s leading academic institutions worldwide. The company has access to highly qualified MINT and creative forces in the city. This includes the further development of the existing connection of the brand to Manchester Metropolitan University (MMU), where it sits on an advisory board for the Manchester Fashion Institute.
“The move to the circle square and the state-of-the-art institutions that are offered there are an important part of our strategy to offer employees: inside Puma a first-class working environment with top facilities and amenities,” said Lucynda Davies, UK Managing Director at Puma. “And all at the center of a community that offers leading technology, fashion, AI and innovation. The proximity to such a strong ranks of industries was an important factor, and finding a place in the heart of the flourishing tech community of Manchester is exactly what we hoped for. Benefits and our existing connections to academic partners such as Manchester Metropolitan University – whereby we have the additional advantage that Bruntwood Scitech is a partner. ”
Manchester is known as the “aspiring fashion capital” of the UK and has a track record in the foundation and promotion of some of the best -known fashion brands. In addition, the city houses the first Great Britain fashionable laboratory, which was initiated by the Manchester Fashion Institute and offers companies and researchers access to collaborative robot technology, so -called ‘cobots’, with which sustainable, high -quality and small -volume clothing can be produced.
The news follows Puma’s announcement last month that the company will open its first European flagship store in the Oxford Street in London. This is followed by the success of the second US flagship store of the brand in Las Vegas, which was opened last year.
This article was used with digital tools translated.
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