The German sporting goods provider Puma SE looks at behavior on the 2025 financial year. This emerges from the current forecasts that the company published on Tuesday evening in an ad hoc message. Accordingly, weak numbers in the USA and China recently burdened business development.
Management is “based on continuing geopolitical tensions and economic challenges, especially with regard to trade voltages and currency volatility,” said Puma. Only a “currency -adjusted sales growth in low to medium single -digit percentage range” is expected for the overall year.
Special effects press the operating result
According to the current status, the operational profit will probably not achieve the previous year’s level. For 2025, the sporting goods predicts a result adjusted for special effects before interest and taxes (EBIT) in the range of 520 to 600 million euros. In 2024 it had reached a height of 622.0 million euros.
The designated EBIT will only reach an altitude of 445 to 525 million euros due to one -off burdens as part of the “NextLevel” savings program set at the beginning of the year. No special effects had been booked in the latest financial year.
In the first quarter, weak businesses in the USA and China burdened the development
Reasons for the cautious outlook have provided business development since the turn of the year. For the first quarter, management only predicts “a currency -adjusted sales growth in the low single -digit range below the previous year’s level”. This is “mainly due to weak business development in the USA and China”.
The adjusted EBIT will probably decrease to around 70 million euros in the opening quarter due to “effects from the evaluation of the stock stocks in the previous year, a higher operational cost quota and a different time distribution of marketing expenses”. Including the one -time load, the designated EBIT will “probably be significantly below the previous year’s level”. In the first quarter of 2024 it had reached a height of 159.0 million euros.
The group result will fall by 7.6 percent in the 2024 financial year
On Wednesday morning, the company presented its final results for the past financial year. These offered no major surprises, since Puma published essential key figures in advance in January.
Overall, sales increased by 2.5 percent (currency -adjusted +4.4 percent) to 8.82 billion euros. According to the company, growth also contributed “in all regions, product areas and sales channels”.
The gross margin, which was 46.3 percent in 2023, rose to 47.4 percent. “Exposure from currency effects and sales promotion measures were more than balanced by an advantageous product and sales channel mix and lower procurement and freight costs,” said Puma.
EBIT amounted to 622.0 million euros and only changed slightly compared to the previous year (+0.1 percent). The group result was reduced by 7.6 percent to 281.6 million euros “primarily due to higher interest expenses and the increase in the result for non -dominant shares”.