The German sporting goods provider Puma SE announced on Monday the creation of its own business unit for the training area.
With the founding of the new department, which is located at the company headquarters in Herzogenaurach, the category will be separated from the previous joint Running and Training business unit. According to a statement, Puma now wants to “focus fully on this category and fully exploit the growth opportunities it expects in this area”.
Marwin Hoffmann was appointed head of the new training department. In his role as Vice President BU Training, he will now report to Chief Brand Officer (CBO) Maria Valdes. The experienced industry expert most recently worked at competitor Adidas as Vice President of Marketing Global Outdoor. The Running category will continue to be led by Erin Longin, who previously headed the joint Running and Training department.
CBO Valdes justified the decision with the increased importance of the category for the company. “With strong partners like Hyrox, the World Series of Fitness Racing, training for Puma has become an increasingly important global category where we see significant potential,” she said in a statement. “By establishing an independent business unit for training in Herzogenaurach, we can sharpen our focus and be closer to our most important partners in this category and in other business units.”
