The German sporting goods provider Puma SE presented a new person responsible for his Basketball business area on Monday.
Archie McEachern will take over the post of Vice President Basketball on August 18, the company said. In this function, McEachern succeeds Max Staiger and will report directly to Chief Product Officer (CPO) Maria Valdes in the future.
According to Puma, the newcomer to “a successful career in the sports industry” can look back. Accordingly, he was already “active in various international management positions in the areas of merchandising, product development and sales at Nike and VF Corporation” and led the basketball start-up 360 hoops as CEO.
Puma-Cpo Valdes explained the calling: “With Archie we have gained an experienced expert who understands both the product and the culture of our consumers: inside,” she explained in a statement “Basketball has always been part of the DNA of Puma. Since this sport continues to grow worldwide, we are confident that Archie will help to strengthen our legacy in basketball and influence our influence and our influence to expand. “