Record win for Puig in the first half of 2025.
The Spanish fashion and beauty group Puig made a profit of 280.9 million euros in the first half of 2025, as the company announced on Tuesday evening. This corresponds to an increase of 31.26 percent compared to the same period last year. Puig is the parent company of brands such as Carolina Herrera, Jean Paul Gaultier, Paco Rabanne, Nina Ricci, Byredo and Dries van notes.
After the IPO, Puig had a decline of 26.72 percent in the first half of 2024 – compared to 214 million euros in the same period of 2023. On this basis, there is now an increase of 31.26 percent.
As announced after the first and second quarter, Puig achieved net sales of 2.29 billion euros in the first six months of 2025. This corresponds to an increase of 5.9 percent compared to 2.17 billion euros in the same period last year.
“As we communicated in July, we achieved strong growth in all regions in the first half of 2025 and were well above the market,” said Marc Puig, President and CEO. The Segment Düfte continued to perform outstandingly, while recovery in the field of make-up was “encouraging” in the second quarter.
Broad growth according to segments and regions
A look at the results of the first and second quarter shows that Puig has completed the first half of 2025 with its activities in “scents and fashion” as the main source of turnover. The total turnover in this segment was 1.68 billion euros, an increase of 6.5 percent. These proceeds are supplemented by the “Make-up” segment with 339.1 million euros (+1.4 percent) and “skin care” with 275.5 million euros (+8.1 percent).
If you look at the regions, EMEA remains the most important market for the company, with sales of 1.19 billion euros (+3.9 percent). The Americas accounted for 867 million euros (+6.5 percent), and Puig generated 233.6 million euros in the Asia-Pacific region (+14.7 percent).
Forecasts confirmed
Due to the positive results in sales and profit, the Spanish company, which also announced the appointment of Jose Manuel Albesa for the newly created position of the deputy CEO, has again confirmed its forecasts for the 2025 financial year. Puig continues to target sales growth of 6 to 8 percent in comparable figures and strives to increase the adjusted EBITDA margin, similar to the 12.3 percent that was achieved in 2024.
“The second half of the year is our most active period. In front of us is the demand for the Christmas campaign and the full market launch of ‘Bomba’, the new fragrance creation by Carolina Herrera,” said Marc Puig. “The attractiveness of our brands, combined with our consistent cost control, enables us to invest in them and support their long -term growth. This strengthens our trust in confirming our forecasts for 2025.”
For the second half of the year, Marc Puig emphasized the importance of traditionally strong Christmas business and the full market launch of the new Carolina Herrera-Luft “Bomba”. “The attractiveness of our brands in connection with consistent cost discipline allows us to invest in their long -term growth,” said Puig. “This strengthens our confidence to reaffirm the forecast for 2025.”
This article was used with digital tools translated.
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