What is it:
The cowboy shirt is a basic that has a long and very complex background. Of course, it has borrowings from the cowboys of the American Wild West, as you know them from film and television. In fact, however, it is a complex result of cultural appropriation, including from Mexican cattle herders, and creative freedom. The adaptation of the design to the tastes of the Western fashion clientele over time, particularly in the 1990s, has given the shirt its iconic status. Hollywood’s use of the look also had significant impact. Iconic films that emerged in the 90s further added to its popularity.
Why you should order it:
The cowboy shirt is an exciting addition to any wardrobe and allows customers to experiment with their style. Different brands have adapted the look using a wide variety of materials, mainly denim or fabrics with a satin finish, allowing the shirt to offer a wide range of wearing options depending on the target audience. For men, the shirt can be an alternative to what they usually wear and allows them to experiment with a new look. The shirt is also an essential that keeps coming into the focus of fashion, often with new adaptations to make it relevant to the ever-changing trend.
Where we saw it:
The cowboy aesthetic was presented in different ways on the S/S23 men’s runways. While some labels were more subtle about the trend, like Ami, which limited itself to bandanas and scarves, others took the western aesthetic very literally.
Casablanca led the trend with its matador-inspired collection, which featured clear nods to the cowboy look with signature yoke shirts and piped jackets.
Dries van Noten also took the western trend literally and presented silk cowboy shirts with the typical embroidery.
MSGM featured alternate sewing techniques and tie neckline detailing, while Thom Browne showcased heavily embellished denim and revealing matching trousers.
How to style it:
The cowboy shirt can make a statement in any wardrobe, with eye-catching colors and cuts that immediately catch the eye. So that the shirt does not look too costume-like, it is best to combine it with smart trousers or, if you want to go all out, with jeans with a belt. To complete the look, offer elegant shoes with it. If you’re aiming for an uncompromising cowboy aesthetic, don’t be afraid to style a pair of cowboy boots and a hat that may coordinate with the shirt colors.
The cowboy shirt is an exciting addition for people who don’t need a special occasion to style themselves boldly. Recent adaptations of the design have made it relevant to younger consumers while maintaining the traditional look and signature details that have made it popular for decades.
This article was previously similarly published on FashionUnited.uk.