Private chief Robby from Brabant cooks for the very rich in the world

With the disappearance of web store Otto from the Netherlands, the curtain falls for a pioneer of home shopping in the Netherlands. The German parent company sees ‘a lack of economic prospects’, while every year there is a sloppy fifteen billion euros on the digital counter. Relative newcomers such as Zalando, Bol and Amazon succeed in making money. What do they do better?