Primark opens its 20th store in Italy and plans its first logistics center in the country

Irish fashion retailer Primark has reached the 20 store mark in Italy with the opening of its new store in the Gli Orsi shopping center in Biella on Tuesday. At the same time, the company announced an agreement with real estate developer Segro to build its first logistics center in the country.

“We are very pleased to open our new store in the Gli Orsi shopping center and announce the plans to open our first logistics center,” said Luca Ciuffreda, the boss of Primark Italy, in a statement. “This is part of our expansion and investment strategy in the Italian market. I am also particularly pleased to create local jobs.”

The investment sum for the new store in Piedmont, which has a sales area of ​​2,300 square meters, amounted to 6.5 million euros. 90 employees work there. The range ranges from basics to seasonal trend items and also includes collections created in collaboration with partners such as Rita Ora and Paula Echevarría.

According to the company, the new logistics center will be built in Alessandria on an area of ​​81,000 square meters. Construction is scheduled to begin next year. The facility will serve the brand’s entire Italian distribution network and create 200 new jobs. The location was strategically chosen due to its proximity to the port of Genoa, which will serve as a point of contact for the delivery of goods.

The opening in Biella is part of an investment plan announced in May 2025 totaling 40 million euros. This plan includes the opening of six new stores in the country, including in Perugia, Naples and Rome. Primark currently operates 479 stores in 18 markets worldwide.