Gthe Italians are increasingly interested in the preventionbut often stop there. When it comes to recognizing the symptomsunderstand the Available care or orient themselves between diagnosis and treatmentsthe interest falls. Yet theoncology It remains one of the most complex and widespread health challenges. Knowing it better can make a difference.
In June 2025, Abstraricerche conducted an investigation for Umberto Veronesi Foundation, involving over a thousand Italians between 15 and 65 years of age. The picture that emerges is clear: if on primary prevention (smoking, nutrition, physical activity) and on screening The information is now widespread, the same cannot be said for what happens After a diagnosis.
The numbers that make you think
Only the 36% of the champion feels informed on symptoms which could indicate a tumor, and just the 40% knows the Available therapies. Even less – 17% – They spontaneously look for cancer information. Less than on influence, digestive disorders or muscle pain. A signal that tells one information gap risky, especially when dealing with a path that requires Shared choicesawareness and psychological support.
Mental health is no longer a taboo
An encouraging figure concerns the mental health: The 22% of Italians, above all Young people and womenactively seek information on anxiety, depression, mood disorders. A sign that the stigma, at least in part, is breaking.
What people really seek
More than fast synthesis, Italians want Authoritative, clear and in -depth content. They want to know How to deal with a diseaselight real storiesunderstand i pros and cons of treatmentsknow the Therapeutic novelty. They want to trust.
Language matters, the format too
When they inform themselves of health, people reward thebalance Between scientific penalty, accessible language And humanity. Are looking for articles with practical advice, clear texts, interview, step-by-step guides. But also personal experiences that help to feel less alone.
Umberto Veronesi Ets Foundation, a point of reference to orientate
It is precisely to respond to this growing need that Umberto Veronesi Ets Foundation has recently renewed his Magazine online. An editorial project that aims to offer a reference service in the information jungle: between fake news, commercial interests and “miraculous” solutions, today more than ever you need a place to find reliable information, scientifically founded And accessible to all.
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