MUNICH (Reuters) – Nike collects prestige successes at the soccer World Cup in Qatar.
Six of the eight national teams that have qualified for the quarter-finals play in jerseys from the world’s largest sporting goods manufacturer. That’s clear after Portugal’s 6-1 thrashing of Switzerland on Tuesday evening. Nike has thus placed almost half of the 13 teams equipped by the US group in the top eight. Of the seven Adidas teams, only Argentina survived the round of 16 after Spain’s surprising exit. Round of 16 sensational winners Morocco (3-0 on penalties against Spain) play in Puma shirts and trousers. The Franconian Adidas rivals provided six of the 32 teams in Qatar, but almost exclusively outsiders.
A consolation for Adidas: With the official World Cup ball “Al-Rihla” (“The Journey”), the world’s number two among sporting goods manufacturers is present in every game in Qatar up to the final. The 1280 balls – 20 for each game – are equipped with a chip that, among other things, measures the shot speed and is intended to support the video referee. Adidas expects additional sales of 400 million euros from the World Cup.
(Report by Alexander Hübner, edited by Ralf Bode. If you have any questions, please contact our editorial team at [email protected])
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