Jildou van der Bijl goes LINDA. to leave. For more than 17 years, she was editor-in-chief and creative director of the brand. LINDA grew under the leadership of Van der Bijl. as a magazine brand into one of the largest and most innovative media companies in the Netherlands.
Van der Bijl started at LINDA. in 2006, after the magazine was launched in 2003 by magazine maker Rosemarijn de Witte. At first she made the specials LINDA.wonen, LINDA.mode, and later LINDA.meiden, L’HOMO. and LINDA.man. In 2008 she became editor-in-chief of LINDA, together with Linda de Mol. In 2019, Jildou van der Bijl switched to Net5. In the last two years, as creative director, she has developed commercial-creative collaborations, among other things.
She looks back with pride on her time at LINDA. and thought the upcoming 20th anniversary of the brand was a good reason to stop. She had long wanted to do something different and chose to take a rest period to think about the next step.
In conversation with Carolien Vader from Bladendokter, Jildou van der Bijl looks back on her 17 years at LINDA. and about the evolution of the brand, as it has changed over the last 20 years. With the arrival of the digital extensions and the synergy with TV – now that the brand is part of Talpa – LINDA. has grown into one of the leading media brands in the Netherlands.
Van der Bijl also talks about the changing media landscape, the new role of print and the ever-growing share of visual media in the media diet of the Dutch target group. Finally, she advises publishers on how to deal with the increasing digitization of the profession.
Listen to the podcast here: