‘Lost & Found’ is usually a lost property office at the airport for travelers who are looking for laid items. Now the term has received a new meaning in the form of a resale program, which was introduced by DB, a Scandinavian brand. The brand wants to extend the lifespan of its travel -oriented equipment. This makes the company the first brand that uses the Trade-in plugin of the Resale Services Trove. Consumers: In this way, DB can access the function directly via the existing e-commerce page from DB.
So far, Trove has mainly built tailor-made resale platforms for partner brands. While some implemented resale technology through new, special websites, others used the company’s existing resale plugin. US outdoor brand Patagonia was the first to introduce the function in October 2024. Used products are needed in order to actually resale, and here trade-in functions come into play.
DB starts ‘Lost & Found’ Resale program in the EU and Norway
Trove already operated a trade in program with brands like Canada Goose. The new trade-in plugin reflects the resale offer and enables brands to seamlessly integrate such services into their own online platform and leaves control in the hands of the brand. DB, a label supported by LVMH, can embed the option in its landing pages and other areas of his website. Separate platforms are no longer necessary and therefore the integration process is accelerated.
The introduction of the plugin coincides with the debut from DBS official resale program in the EU and in the home market in Norway. Customers can exchange their used equipment for a voucher there. DB has summarized various circulatory models under the roof of ‘Lost & Found’, whereby Trade-in feeds the resale.
In an interview with Fashionunited, Joachim Gund, Chief Transformation Officer from DB: “Without Trade-in, there is no resale, and resale is the sales driver of the program. Our goal is that ‘Lost & Found’ is profitable, and Trade-in is a key element to achieve this.”
For DB, the function not only contributes to the brand’s sustainability strategy, but is also a strategy for customers: indoor connection that is intended to strengthen trust in the brand products. Gund adds that this in turn creates a strong reason to come back because the trade-in credit flows directly to the next purchase. “
‘Plug-and-Play’ Trade-in technology accelerates resale in various markets
He noticed that the introduction of the plugin was part of a more comprehensive transformation, “in which circular business models are not a side project, but central growth drivers”. This confirms Trove’s mission that the resale should be “no longer a separate channel”. For Trove, this signals a broader industry change. The function is becoming an integral part of the way in which brands interact with their customers: interact and extend the product life.
“This is part of a more comprehensive transformation in which circular business models are not a side projects but central growth drivers.”
It was therefore important for Trove to introduce a function that is easy and quick to start. This can be seen in the already extensive introduction of DB in the entire EU. According to Trove CEO Terry Boyle, this was only possible thanks to the “plug-and-play functionality of the plugin, which enables ambitious multi-market launches”. In addition, the model should feel like an expansion of the brand. “”[Das Plugin] is completely adaptable to meet the style and voice of each brand, so that everyone announces: inner contact underlines the history of the brand, ”adds Boyle.
Trove sees the scaling of such services as a means of supporting retailers: inside, fulfilling the legal requirements more easily. Their implementation increases throughout Europe and increases the pressure on brands to introduce circulatory initiatives. “This regulatory environment increases the demand for re-commerce solutions, and intelligent brands recognize this as an opportunity to exceed compliance and at the same time open up new sources of income,” said Boyle.
Re -sale is no longer a secondary project
“The relocation goes from pilot programs to scaled circular retail. Brands need solutions that can be used quickly via several touchpoints: trade-in, peer-to-peer resale, return processing, repairs, not only isolated sustainability initiatives,” he continues. “As the market leader in the brand resale, Trove offers the comprehensive infrastructure that is necessary for this transformation. After taking over recurate and reverse. Supply we have become a one-stop shop for brands to increase and scale profitable resale programs.”
“The regulatory environment increases the demand for re-commerce solutions.”
In the future, Boyle sees a further development of such partnerships towards deeper integration, “in which circular retail becomes the core of brand business”. This is also the view of Gund, which sees ‘Lost & Found’ as a “fundamental change” in the way the brand sells, interacts and generates sales.
In June, DB organized a live trade-in campaign in a pop-up store in Oslo, Norway in June. There, customers were able to hand over used items and thus contribute to the establishment of the first inventory wave. “The Oslo campaign showed us that the effects are direct when it is announced: on the inside physically interact with circular models,” explains Gund. “The personal handover of a product creates trust, a stronger emotional connection and arouses curiosity what happens next.”
According to Gund, such feedback will flow into future actions. “We have seen that the strongest experiences arise when the physical and digital interaction. Immediate trade-in credit in the shop, followed by an online experience to use this credit or to pursue the resale story. In this model we will build up for future pop-ups and retail experiences,” he says.
Returning is currently not available in Great Britain, Switzerland, the USA and Canada, but the brand is working on making this possible.
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