The Italian sportswear brand Macron celebrated a record year with double-digit growth in 2024. Great Britain has developed into the most important market for the company, which is mainly known as a team equipment in the areas of football, rugby and basketball.
In a message, Macron announced that the consolidated turnover last year exceeded the 200 million euro mark and reached 223.6 million euros. This corresponds to an increase of 13.7 percent compared to 2023 (196.6 million euros) and an increase of over 30 percent compared to 2022 (170 million euros).
Growth was due to the strong development in both the home market of Italy and in the UK, each of which made a significant share of 21 percent of global total sales. In addition, the company based in Bologna recorded “constant and solid growth numbers” in all countries in which it works, including Europe and the USA. Almost 80 percent of total sales are generated outside the Italian home market.
In 2024, sales in Great Britain reached EUR 46.9 million, which met ten percent compared to the previous year.
CEO Gianluca Pavanello said: “In addition to Italy – our home market – one of the two pillars of Macron’s global business forms. In 2024, Great Britain contributed 46.9 million euros to sales, which corresponded to 21 percent of our global sales. Our model against: tailor -made, sustainable design paired with narrow, long -term partnerships in four important sports. ”
“While the regulatory framework is developing, we are confident that we can adapt and continue to create values worldwide,” said Pavanello. “Customs may change the rules, but they won’t change the spirit in which we tackle the game.”
In Great Britain, Macron runs 27 Macron Sports Hubs – 17 in England, five in Wales, four in Scotland and one in Ireland – and sponsors professional clubs in four different sports: football, rugby, basketball and cricket. Great Britain is Macron’s most important market with regard to technical sponsorship partnerships, with key teams such as the football club Wrexham AFC, which belongs to the actors Ryan Reynolds and Rob Mcelhenney, Crystal Palace FC, West Bromwich Albion, Scottish Rugby and the Welsh Rugby Union.
Macron: Great Britain and Italy are the two most important markets and each contribute 21 percent to global sales
The company also explained that the strong results last year was supported by international vision and focus on a multisport and multi-market strategy. The most important initiatives included the opening of the new US headquarters and sales center in Connecticut as well as the introduction of the “Macron Hero” logo in motorsport through prestigious partnerships with Lamborghini and Monster Energy Yamaha Motogp.
With a view to 2025, Macron announced that the numbers were “extremely positive” in the first quarter. Despite the instability and complexity of the international economic situation, growth by 24.1 percent was recorded compared to the same period last year.
The key projects include the introduction of Macron Clubhouse, a new high-end collection of functional clothing for everyday life, which are made of innovative, high-quality and powerful materials. This marks the company’s entry into the field of fashion sports swear, which it describes as a “important step” to increase brand perception. The collection follows the “Designed in Bologna” philosophy with a focus on tailoring, style, elegance and sophistication.
Macron also invests around 20 million euros in the Macron Campus in Valsamoggia (Bologna, Italy). Two new buildings are built there, so that the total area of the headquarters expands to 100,000 square meters.
CEO Pavanello added: “We are very proud of this renewed record turnover. He is the result of excellent work of our closely working and highly ambitious team. It is in the nature of Macron to set more and more ambitious goals, so we are already looking forward to the next challenge and are ready to take up new opportunities. unite to become their own heroes. “
“The growth that we have experienced in recent years and the results of the first quarter of 2025 confirm that we move in the right direction,” he emphasized.
The Macron brand, which equips more than 90 professional clubs and associations, works in three main business areas: team equipment, merchandising and sports swear for individual athletes: inside. The team equipment includes clothing and accessories for team sports such as football, rugby, basketball, volleyball, baseball, handball, running and racket sports as well as activewear for fitness and running and a technically inspired athleisure collection. Merchandising includes all official Macron jerseys, and the individual area refers to technically and athletically inspired clothing, including the new “Beyond Performance” high-end collection Clubhouse. The company has 170 Macron Sports Hubs in more than 30 countries.
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