THE Serums are among your skin’s best friendsreal allies in the beauty case. And the latest generation ones are designed for reactivate epidermal cellular activity. The credit goes to the latest technological discoveries and to some ingredients, in particular hyaluronic acid and niacinamide, which act in synergy with each other. For impalpable and light formulations, ideal for the colder season.

Plumping serums, the secret to firm skin

THEAutumn is the season for plumping serums. And their plus is the double effect, hydrating and plumping. Not only do they recharge the skin with water, but they manage to attenuate the appearance of signs of tiredness, and even improve volumes subject to gravity.

How do they work? In general, plumping serums contain hyaluronic acid with different molecular weights which deeply hydrates and, by binding with the water present in the skin layers, plumps the epidermis from the inside. In some cases peptides and tripeptides are also added which help stimulate the production of collagen and elastin, thus reducing tone, creating a sort of tightening effect from the inside.

The season’s new plumping serums

A study published in 2019 by Tony Wyss-Coray’s team from Stanford University, in the United States, demonstrated that there are three “critical” ages in which biological changes intensify. Contrary to popular belief, major skin changes do not necessarily occur during menopause, but around sixty years old.

Recent discoveries have highlighted that the youth is usually ensured by three systems: the cutaneous oneresponsible for the quality of the skin, that vascular which determines the uniformity and color of the complexion and finally the immune system which defends the skin from external aggressions. With time, these three systems lose effectiveness, with rresulting in skin that tends to age more quickly.

Among the novelties of the season, there is the new Le Sérum Essentiel Longévité Sisleÿa Of Sisley: a serum in oil with a pool of active ingredients that stimulate epidermal regeneration.

Microfluidic technology is instead the basis of Hydra Beauty Micro Serum Of Chanel. The peculiarity? Suspended microspheres of hyaluronic acid and camellia extracts which have a plumping and rebalancing action for doubly hydrated skin.

The new one is also made up of 7300 suspended microspheres Premium Le Sérum Absolu Of Lierac. Defined as a “botanical serum” for its concentration of natural ingredients and niacinamide which stimulates cellular longevity. The result? It reduces blemishes, wrinkles and restores tone and luminosity to the skin.

Or again, the new The Seurm Prada Augmented Skin Of Prada: lThe formulation, with a very light consistency, uses Adapto.gn Smart Technology™, integrated with powerful dermoactives capable of increasing the skin’s resistance to internal and external sources of stress. Furthermore, low molecular weight hyaluronic acid, peptides that promote the production of collagen and elastin and antioxidant squalane to even out the complexion revealing a radiant appearance.

Hyaluronic acid, the secret of these serums

Leading ingredient of these formulations, hyaluronic acid is also present in Rénergie HCF Triple Serum Of Lancome. Inspired by the science of regeneration, it also contains vitamin C+, niacinamide and ferulic acid enclosed in three separate chambers to protect them from light, air and impurities. When they meet on the skin, these ingredients plump, improve volume, correct blemishes and the progressive appearance of wrinkles.

Last but not least, it carries out an intensive action Isdinceutics Hyaluronic Concentrate Of Isdin. The consistency is in ultra-light water-gel, easily absorbable and refreshing, and works by hydrating thanks to double molecular weight hyaluronic acid, plumping, rejuvenating and illuminating.

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