Plaid recruits a Director of Booking.com to lead its deployment in Europe

A few days ago, Plaid formalized the recruitment of Ripsy Bandourian, a former director at Booking.com. This experienced woman will be responsible for leading the development of fintech in Europe.

After Apple and Booking.com, Ripsy Bandourian joins Plaid

Ripsy Bandourian joined the teams of Plaid (a startup acquired in 2020 for $5.3 billion by Visa) last week. She works from the company’s Dutch offices in Amsterdam. His role will be to lead the expansion of the San Francisco-based start-up in Europe. Ripsy Bandourian takes over the missions of Keith Grose, up to now responsible for international development at Plaid. With this recruitment, Keith will be in charge of the UK market. Ripsy Bandourian is a very good recruit for Plaid. Indeed, this woman of Armenian origin has great experiences to her credit.

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She went through Goldman Sachs, McKinsey, Apple and Booking.com. Ripsy Bandourian had worked for the online booking site since 2014. For more than eight years, she has held various positions within the American company, particularly in the area of ​​product and marketing. Her most recent role was as VP, Global Accommodation Partner Services (she was in charge of global partnerships and overseeing the relationship between Booking.com and hoteliers. Her reasons for joining Plaid are both personal and professional.

The startup plans an aggressive rollout in Europe

She said to CNBC having lived his life “on three different continents” and that she is passionate about discovering new cultures. She clarifies that there is no “no way for me to bury my financial history”. Passionate about the world of fintech, she should be happy at Plaid. This startup’s technology connects customers’ bank accounts so they can securely share their financial data. The number of open banking users on the European continent reached 12.2 million in 2020 and could exceed the 63.8 million by 2024 according to data from Statista.

The company plans a massive deployment in Europe this year. Its services are already available in 7 European countries, including the United Kingdom, Germany and France. Plaid plans to expand into new markets soon, especially in Poland, Belgium and the Nordic countries. Ripsy Bandourian clarifies that “The plans are quite aggressive. Plaid’s investment in Europe demonstrates the great opportunities for open banking players.”. Plaid plans to recruit in France and Germany.

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