The Italian trade fair company Pitti Immagine, which also organizes the men’s fashion trade fair Pitti Uomo, has canceled the Ep Summit trade fair planned for April 9, 2026 in Florence. The reason for this is the low demand.
A few months ago, the event specializing in fashion technologies was shortened to a single day. On March 19, the company announced the complete cancellation, according to the trade show website.
“After careful consideration of corporate commitments and the evolution of requests for participation, Pitti Immagine has decided to cancel the upcoming edition of Ep Summit,” the statement said.
“The cancellation of this edition of the Ep Summit, which we prefer to call a suspension, is due to changes in the sector of digital technological innovation events. A number of overlaps in the calendar, which cause dispersion and confusion, also play a role. Certainly the news from the war fronts with their impact on the economic situation did not help us,” added Ivano Cauli, General Manager of Pitti Immagine. He emphasized that the company is working to find a format, a date and an opportunity as quickly as possible to meaningfully reposition these activities in the Pitti Immagine portfolio.
April event should be based on new, focused and network-oriented format
The format dedicated to the basic technologies for fashion has changed several times in recent years. Together with the trade fair’s move from Milan to Florence from 2022, no winning formula could be found. 2022 was the year of recovery after the forced break caused by the Covid-19 pandemic. For example, the April event should be based on a new, focused and network-oriented format.
“Effective lectures to share practical insights; demos near the booths to see the technologies in action; and qualified networking moments designed to make valuable contacts. A new layout and a continuous flow of activities will encourage discussion between brands and technology companies and accompany participants to the traditional evening networking session,” the event presentation said. The event was later canceled. It should also cover the topics of artificial intelligence and the digital product passport.
The first edition of the technology event was called Decoded Fashion Milan and was held for the first time in 2013 at La Pelota on Via Palermo. The Decoded Fashion event took place in major fashion capitals at the time, from London to Singapore and from Tokyo to New York. In 2018, Pitti separated from Decoded Fashion and created its own fashion technology event, Ep Summit. The Milan editions of the ‘Fashion Tech’ trade fair in 2019 and 2020 were also one-day events.
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