THEthe report Pinterest Predicts 2024 come back to reveal a preview of what will be upcoming beauty trends. From the 60s the blue makeup, bright and bold. Attention is growing body care, with home spa treatments. While, as regards the hair cutsHere comes the “Medusa Style” for impactful and innovative haircuts. All the trends awaiting us for next year.
Pinterest Predicts 2024: next year’s beauty trends
«Pinterest Predicts is an annual event, now in its tenth edition, which reveals the most relevant trends and themes of the coming year. The predictive power of the platform comes from our users’ research” he says Saverio Schiano, Head of Sales for Italy Pinterest.
Beyond 480 million “Pinners” in fact, they rely on Pinterest to find inspiration of all types: the method of identifying new trends allows them to identify patterns among billions of data available. The success rate of Pinterest Predicts is confirmed at 80% for the fourth consecutive year: thanks to the daily searches of our users we have unique insights on what the next trends will be».
Pinterest Predicts 2024 (Credits: Pinterest)
What awaits us, then, in 2024, speaking of beauty trends?
Taking care of yourself, your body, a flashy and voluminous aesthetic, touches of blue and metallic shades in abundance: these are some of the 2024 beauty trends highlighted by Pinterest. The famous platform has in fact presented its Pinterest Predicts, sort of oracles that have been anticipating possible trends for the following 12 months for ten years.
«Next year it will be aThe sign of the blue color and metallic shadesof a new attention to the well-being of the whole body (with a significant increase in interest in bodycare rituals and products). Noon solo: one of the main and funniest sources of inspiration will be the “Medusa style”which will especially involve the world of hairstyle”, continues Saverio Schiano.
Blue makeup and “heavy metal aesthetics”: the beauty trends of 2024
Blue, or more precisely aquamarine, will be the color of the year in make-up according to Pinterest Predicts 2024. With a retro-futuristic flavor that harks back to the ’60s, it returns as a protagonist also thanks to Gen Z, who has rediscovered its nuances.
Blue returns both in makeup and on impressive nail art. This is confirmed by user search data on the portal, with an increase of +65%. “blue eyeshadow aesthetic” and +260% for “funny blue nails”.
Not only. The popularity of cold silvery tones and bold chromatic nuances will continue to grow in the next year, so much to talk about “heavy metal” aestheticfrom makeup to metallic nail art.
So yes to cold shades like silver and lead, or warm ones like bronze and gold, to bring them back into fashion this time it is the Millennials who have made searches skyrocket on the platform, marking a +295%.
The rediscovery of the body, with bodycare rituals
Important voice among Pinterest Predicts 2024, body care. With 1025% searches Furthermore, in fact, attention towards “body skincare routine”. Creams, lotions, butters and rituals take center stage of personal well-being at home. After years in which the primacy belonged to the face, now there bodycare forcefully returns to the scenewith an 845% increase in searches. The most sought after and appreciated product? The body lotionwith an increase of 245% more on the platform
Then also pay attention to skin healthwith an increase of +75% per “SPF sunscreen”.
The hair styling trends for 2024 according to Pinterest
Among the trends expected for 2024 there is also a “voluminous aesthetic” in terms of hair, from hairstyles to accessories. The styling seems to become oversized, showy and bold. So there’s room for “hairstyle with big braids” (+30%) and “big bun” with an increase in searches of +230%.
Among the trends not to be missed are the “all-over bows” which will adorn clothes, shoes, hairstyles and jewellery, of every size and format.
“Medusa Style”, haircut bet of 2024
Finally, regarding the haircuts, the inspiration seems to come from the sea, with the “Jellyfish Cut”.
Evolution of the “Octopus Hair”, this haircut has a decidedly more impactful appearance: with a strong contrast between the upper part, which resembles a bob, and the relaxed lengths which evoke the shape of a jellyfish’s tentacles.
Also in this case, the trend is based on user searches on Pinterest with +615% for “medusa haircut”. Will we really have the courage to climb? The bets are open…
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