Melon Sunseed, papaya, aqua, cream and cookie – the colors of PICARD’s new spring/summer collection 2023 get you in the mood for the warm season. The stylish new favorite companions were presented at the Fashion Week in Berlin. As in her previous shows, the designer Anja Gockel combined her new collection with selected PICARD models and presented them to the visitors in the Hotel Adlon.
“For me, our new S/S 23 collection symbolizes lightness and pure good humor. It calls for a relaxed summer, fruity cocktails at the beach bar and boisterous hours with friends,” says Georg Picard, Managing Director of Picard Lederwaren. “In Anja Gockel’s show, she was staged brilliantly! The motto is Move On.” PICARD has been Anja Gockel’s official bag partner since 2021. Since then, all of the fair fashion designer’s shows and shoots have been outfitted with PICARD bags, while the PICARD models present clothing by Anja Gockel. The cooperation stands for cohesion and mutual complementarity and will run until the end of this year.
The new bags will be available from November 2022 and January 2023 in the PICARD stores as well as online at picard-lederwaren.de and from Zalando, Douglas, Van Graaf and Galaxus Switzerland.
About PICARD
The family company PICARD was founded in 1928 and is currently in its fourth generation. The naturalness of the materials, the tradition of craftsmanship and creativity in design are particularly important to PICARD. The bags are made in the company’s own production facilities in the best tradition of fine bag making. The brand image stands for a sense of style, curiosity and the joy of living in the here and now and enjoying life with all the challenges it offers.