Emine Today takes over as Marketing Director at Picard.
As Head of Marketing, she is responsible for “strategic and operational brand management, both in the retail and wholesale sectors,” the leather goods manufacturer said on Friday. Today, she took up her new position on February 1st and reports directly to Managing Director Georg Picard.
“The digital marketing channels in particular offer us unique opportunities to tell stories. Stories about brands, companies and their products, but above all stories about people and values,” said Heuter. “In my view, the Picard company history and associated values are predestined to be able to tell emotionally charged stories and I’m really looking forward to this.”
Today has more than ten years of experience in marketing and specializes in digital marketing with a focus on social media.