Pharrell Williams selected as creative director of Louis Vuitton

Pharrell Williams All Over Press

The traditional French luxury fashion house Louis Vuitton has chosen an American musician and music producer by Pharrell Williams, 49, as the creative director of his men’s collection. The first Louis Vuitton collection designed by the star will be released at Paris Men’s Fashion Week in Paris in June.

Williams, known for his personal style, has made an impact in the fashion world before. The star has his own streetwear brand Billionaires Boys Club together with Japanese musician Nigo. Williams has collaborated with the French luxury giant before, when they created collaborative collections in 2004 and 2008.

– We are excited to be able to continue our successful collaboration with Pharrell and we can’t wait to see what this next phase brings, comments Pietro BeccariCEO and Chairman of the Board of Louis Vuitton, named in a press release.

Founded in 1854, Louis Vuitton is one of the most internationally recognized brands worldwide. The brand’s only store in Finland opened in the heart of Helsinki in 2008.

A popular side business for stars

Other stars known for their style have also expanded their fashion into the world.

For example, stylish acting twins Mary-Kate and Ashley Olsen’s fashion brand The Row is among the favorite brands of many people interested in fashion. Before The Row, the twins also had a more affordable Elizabeth and James fashion brand.

The Fenty brand, launched by the iconic musician and pop singer Rihanna, on the other hand, in addition to the super popular cosmetics brand, includes the Savage by Fenty clothing brand, which includes, among other things, sports and leisure clothes and underwear. The star clothing brand is owned by the fashion company LVMH, which also owns Louis Vuitton.

Also, the clothing brand bearing the name of ex-spaisseri, singer Victoria Beckham has already established its position in the fashion world. The brand’s collections are presented regularly at international fashion weeks in London and most recently in the fall of 2022 in Paris. Beckham has also made collaborative collections with the sports brand Reebok for many years. She also has her own cosmetics brand.

Rap artist Kanye West designed the Yeezy collection in collaboration with sports giant Adidas. In addition, the musician has previously done a close fashion collaboration with the luxury fashion brand Balenciaga.

Supermodel Emily Ratajkowski, on the other hand, has her own swimwear brand Inamorata.