CThere are those who choose citrus fragrances to feel energetic and dynamic, those who instead take refuge in gourmand and vanilla notes to wrap themselves in comfort. Perfumes are, to all intents and purposes, an invisible language that tells us about personalities, emotions and even the way we want to present ourselves to the world. From fresh and light fragrances to the most intense and sensual compositions, every olfactory choice speaks about us much more than we imagine. Word of an expert.
“There choice of perfume tells a lot about what a person wants to communicate to others. Perfume is a real “identity accessory”: there are those who choose more discreet and rigorous fragrances to convey professionalism, whoever prefers more open and enveloping scentsi to communicate well-being, conviviality or sensuality” he begins to explain Luli Gaidano, head of training at Olfattorio.
Furthermore, «one shyer person can use perfume almost like a emotional support, to feel safer and deal better with certain situations, for example.”
Some notes are then associated with particular emotional states. «There are fragrances that help express sensuality, femininity or masculinity. However, the perception remains very personal: for some people, citrus fruits promote concentration and lightness, while others may not like them at all, even based on your olfactory culture and personal habits» continues the expert.
The scent of memories
A fundamental role in the choice perfumes also play it memories. «They have a huge impact. None of us get a real one olfactory education: we learn about smells through experience, culture and context in which we grow” continues the Olfattorio expert.
«Everything changes based on where we were born, the smells we breathed as children, the food we were taught to love and even the fact of living in the countryside or in the city, in the north or in the south. All this builds our “olfactory baggage”, that is, the set of memories and experiences that influence our preferences.”
Fresh or intense fragrances? To each their own
Not just phases of life, seasonality and emotionality. Often yes it also changes the scent based on the time of day.
For example, the vanilla and gourmand notes rthey call pampering and comfort, while the citrus notes they are more lively, dynamic and energetic. “The perfume changes together with our mood, to the context e to the image we want to convey. There are days when we feel more rigorous, others when we want to express lightness or sensuality.”
Even during the same day we can change the fragrance: «in the morning choose something citrusy and dynamic to face commitments, at lunch a softer and more gourmand perfume for a business meeting”.
«In the evening a more intense and sensual fragrance for a dinner or a special occasion. Perfume accompanies and tells the different moments of our life” continues Luli Gaidano.
How to communicate who we are through fragrances
«Today, people are looking above all for a way to express yourself and your state of mind. The fragrance becomes a tool to tell who we are or who we want to be at a given moment. We are therefore increasingly looking for something personal, which reflects our own character and emotions.»
“Furthermore, in artistic perfumery the raw materials they can be worked in very different ways: this also allows to those who think they don’t like certain notes such as patchouli, citrus or flowers, to discover them in a new guise and more similar to one’s personality.”
For this reason, the Experimentation is key: «the perfect perfume often arises from the unexpected discovery of something that represents us» concludes the expert.