The French luxury ski linner Perfect Moment has opened a new European warehouse and distribution center in the Netherlands in the course of the reform of its global logistics.
The new facility, which is operated in cooperation with Geodis, replaces the previous camps in Great Britain and Hong Kong. Both should be closed as part of a restructuring program in order to optimize the operating processes and reduce costs. Perfect Moment plans to reduce the number of logistics stations from the factory to the customer: to reduce more than half. In this way, faster and more efficient order processing should be guaranteed.
“The new system is an important step for Perfect moment and a cornerstone of our comprehensive operational transformation,” said Chairman Max Gottschalk in a statement. “Due to the centralization of key functions and the elimination of unnecessary handover processes, we create a more agile and more efficient platform.”
Gottschalk expects considerable cost savings. The resolutions that become free are to be reinvested into areas that promote long -term growth, for example in product innovation, customer experience or international expansion.
In order to further promote the brand’s turnaround, Perfect moment has also adapted his company structure. Through targeted measures, the operating processes should be better geared towards the commercial priorities.
The company stated that these changes will help to optimize the supply chain. This should lead to a sustainable increase in gross margins and ultimately added value for customers: inside and shareholders: create inside.
Perfect moment continues to work on coping with financial challenges, but at the same time pursues ambitious growth goals. In the 2024 financial year, the brand recorded lower losses and a increase in sales, which, however, rose to loss, taxes, taxes and depreciation (EBITDA) for special effects due to a lack of operational efficiency to $ 5.9 million (5.0 million euros).
This article was used with digital tools translated.
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