Artificial intelligence (AI) company Perfect CorpÜ is acquiring Wannaby Inc., a provider specializing in digital immersive experiences that is part of the luxury e-commerce platform Farfetch. With this step, Perfect Corp. its portfolio around the luxury segment, as the company announced on Wednesday. The acquisition is expected to close in the coming months, subject to customary conditions.
By integrating Wannaby’s solutions, Perfect Corp. Redefine the digital experience in the areas of fashion and beauty and further expand its market position. At the same time, it launches a strategic partnership with Farfetch, which will continue to leverage Wannaby’s technologies to optimize online shopping for luxury brands. The acquisition underlines the shared goal of advancing modern technologies in the fashion industry.
“By adding Wannaby’s capabilities to our portfolio, we are able to expand our digital solutions and strengthen our presence in the fashion tech landscape,” said Alice Chang, founder and CEO of Perfect Corp. “This expansion into new fashion categories such as shoes and bags demonstrates our commitment to innovation and our ability to deliver exceptional value to our customers across diverse sectors.”