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The Düsseldorf clothing retailer Peek & Cloppenburg KG (P&C) has hired an experienced sales expert. On Tuesday, the company announced the appointment of Neofit Vasilev as Director Sales Management for the Austrian and Eastern European markets.

During his career, Vasilev had spent more than twelve years with the S.Oliver Group. Most recently, he held the position of Director Sales International there and also managed the subsidiaries in Austria, Italy and Switzerland. In addition, Vasilev was also engaged in entrepreneurship himself.

Melanie Kleemann, Chief Sales Officer of Peek & Cloppenburg Düsseldorf, welcomed the new addition: “We are very pleased that we were able to win Neofit Vasilev over,” she said in a statement. “His extensive knowledge of the markets and his many years of expertise in the areas of retail and sales will support us in successfully further developing P&C in Austria and Eastern Europe.” The focus is “in particular on further international growth and the omnichannel strategy of the group”, explained Kleeman.

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