What social freezing has to do with Taylor Swift, pudding and pop – Paula Irmschler looks at youth cult, love and streaming madness.
I learned a new word and was convinced it was something like bed rotting, quiet quitting or digital detoxing. Social freezing as a reaction to shit in the world. Social freezing – we stop meeting new people. Or social freezing – we freeze in the presence of others, we dissociate. Or social freezing – we prepare our meals for next week with Sweetheart because we don’t want to spend any longer on that. Or social freezing – the way we are forced to behave towards one another in ice-cold capitalism, in which interpersonal relationships are always supposed to be sacrificed in favor of profit. Fun fact, you may know this: It is said that if you have a uterus and plan to become pregnant at some point, you freeze your eggs in case they stop working properly at some point.
Editorial recommendations
At some point you just can’t keep up, and it happens to be exactly the age when you should start thinking about freezing your little eggs. Mid 30s! It’s me, Taylor Swift is known to be too. ATTENTION, I WILL NOT SAY ANYTHING ABOUT THE ALBUM (Rebecca Spilker has already done that wonderfully), only that a much-made accusation (by many others, in addition to a lot of praise – so everything as always) was that Swift should now grow up and not sing and sound like a teenager. Are you checking (youth word of the year)? I check. Yes, it’s all a bit very soft and dull and Max Martin and all that, but she’s in love – and weren’t we always advised to act like teenagers when in love? So please. And speaking of which: When I was young, youth words were once just one word.
Pudding hype
Of course, you should never run after youth culture hypes unless you are swept into them in a natural way – for example, into the recently discussed pudding challenge, which is the reason why people gather in droves to eat pudding with forks. As you should! For example, I occasionally ate pudding and milk slices with the small side of the spoon, i.e. with the handle, for even more enjoyment. However, I was alone and not with many people in the park… Uncool story. On the other hand: getting together, doing nonsense – that’s good and the opposite of social freezing in every imaginable definition.
“Euphoria”
But RTL+ prefers to take part in the chase challenge and has actually filmed a German spin-off of “Euphoria”, called “Euphorie”. And while I’m always trying to get my head around it to at least complain about it here, this time I really can’t bring myself to tune in. The American “Euphoria” has already done enough damage! Depicting drugs as a dangerously hip escapism, the pornification of teenagers and the lame storylines that lead nowhere – what’s not to hate? Actually, the German version can only be better when I think about it again… If anyone wants to share their account: The DMs are open. Or I would rather watch the good series “Druck” and “Para – We are King” again.
Mariah Carey
But first I have to chill. While there is currently a constant debate about who can perform where – Israel at the ESC, Chefket at the HKW, Bad Bunny at the Super Bowl, Robbie in Istanbul, American comedy stars in Saudi Arabia – I prefer to freeze myself socially with my current favorite album by a much more grown-up woman than us in our mid-thirties: Mariah Carey, who also seems to be in love.
I freeze and shake and love with her until she sings “All I Want For Christmas” again soon.
What happened so far? Here is an overview of all the pop column texts.


