The Mulliez family, which the French fashion brand Pimkie sold in 2023 on the condition that “business and jobs and jobs are retained by an independent and responsible brand”, sees this agreement violated by the recently announced cooperation with Shein. In a message sent to the AFP news agency, the Mulliez family stated that legal steps be taken.
The Association Family Mulliez (AFM), which, among other things, controlled the trade giants, Leroy Merlin, Decathlon, Kiabi, Flunch and Boulanger, criticized the use of the funds made available for handover, which obviously contradicts their purpose “. It is about almost 140 million euros.
The Suramac company, which is controlled by the AFM and handled the sale of Pimkie, announced that he wanted to “pursue these facts in court”.
Pimkie boss Salih Halassi rejected the allegations: “Contrary to the allegations that are common today, the Mulliez family has no legal basis to file a lawsuit against Pimkie on the basis of the takeover contract concluded with us,” says a statement also transmitted to AFP. The partnership does not endanger the preservation of jobs, but rather enable new positions to create new positions.
Pimkie was founded in 1971 and today operates almost 200 branches in France with more than 700 employees. The company had gotten into financial difficulties in recent years, went through two social plans and a protective process.
The Asian platform Shein had announced on Tuesday that Pimkie would benefit from its “powerful ecosystem” in the future in order to grow internationally in particular. As part of the “Shein Xcelerator” program, pimkie products should in future be available on the Shein platform and thus in 160 countries. Pimkie also receives support in the areas of logistics, production on call and online order processing.
However, the announcement triggered criticism in the industry. Representatives: Inside the clothing associations spoke of an “unacceptable signal” and an “alliance of shame” with the most criticized Asian platform.
On Tuesday, French textile and clothing associations together with European college: Inside, signed a letter in which the EU called for “immediate measures” against Ultra-Fast fashion. They accuse large Asian e-commerce platforms such as Shein, Temu and AliExpress to overwood the European market with cheap goods and not compliant products, to operate unfair competition, to cause environmental pollution and to promote unworthy working conditions.
On Wednesday, the French Association of Women’s fashion also asked Pimkie’s management in a message to end the partnership with Shein.
This article was used with digital tools translated.
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