Participating is more important than winning, this leaves PSV to Champions League

1. A new player
You can buy a good player for 35 million. They could negotiate with Feyenoord about defender David Hancko, who is worth 35 million euros according to Transfermarkt.nl. Boscagli probably leaves PSV, so it could be. If they want a good right winger, they can also make an offer for Lionel Messi. According to Transfermarkt.nl, the Argentinian is only worth 20 million euros. Then even money remains. Perhaps there is a deal to close with MLS Miami, for which he is currently playing.

2. Satisfied season ticket holders
With the 35 million, PSV can also fill the stadium for three years with supporters who receive a free season ticket. Almost 30,000 places are available for fans with a season ticket. Which, by the way, has a price tag of between 270 and 580 euros.

3. Attraction
They could also build the Efteling attraction Danse Macabre in the Philips Stadium. De Efteling opened that new horror attraction last year. The entire project, including the surrounding area with points of sale and toilets, has a price tag of 35 million euros.

4. Teachers
In the Brainport region, as in so many places in the Netherlands, there is a shortage of teachers. Radio 1 rather calculated that with 35 million euros you can have 350 teachers work for a year.

5. Omroep PSV
If PSV really wants a lot of publicity, they would have to take over Omroep Brabant. A year of Omroep Brabant costs more than 24 million, euros, but then you also have something.