Sharon Osbourne doesn’t give a damn about the Avatar’s critics – and explains what Ozzy himself would have said about it.
Sharon Osbourne has dismissed criticism of her late husband Ozzy Osbourne’s planned AI avatar. She responded to accusations that the project was simply an attempt to make money off of the heavy metal legend’s memory with clear words: “I don’t want your damn money. I don’t need your damn money.”
The plans for a digital avatar of the former Black Sabbath singer were announced in May 2026. Sharon Osbourne and her son Jack Osbourne presented the project at the Licensing Expo in Las Vegas. The family is working with the technology company Hyperreal to implement it.
Ozzy Osbourne died in the summer of 2025 at the age of 76.
Family sees project as part of Ozzy’s legacy
The announcement sparked mixed reactions. While some fans welcomed the idea, others criticized the use of artificial intelligence in connection with a deceased artist.
Jack Osbourne then defended the plans on his YouTube channel. The project should be implemented “tastefully” and has nothing to do with a simple AI application. He also explained that he had spoken to him about it before his father’s death and was convinced that Ozzy would have supported the idea.
Now Sharon Osbourne also commented on the criticism in detail. In the podcast “The Osbournes” she compared the development to technical progress in other areas. “Technology is evolving,” she said. She replied to critics that no one would be forced to use the offer.
“You didn’t know my husband”
Sharon Osbourne was particularly resolute in rejecting the accusation that the family wanted to benefit financially from Ozzy Osbourne’s estate. “For someone to tell me I want to make money here: No. You didn’t know my husband. I knew my husband,” she said on the podcast.
As justification, she referred to conversations with Ozzy Osbourne during his lifetime. He repeatedly asked her how long he would be remembered after his death.
According to the family, the avatar will help preserve his memory for generations to come. Sharon Osbourne said the project would be passed down through the family and allow her grandchildren to maintain a connection with their grandfather.
Jack Osbourne expressed a similar goal: “It’s not about pretending he’s still alive. It’s about making sure he’s never forgotten.”
Biopic about Ozzy and Sharon Osbourne also planned
In addition to the AI project, the family is still working on a feature film about Ozzy and Sharon Osbourne. Jack Osbourne recently confirmed that production is moving forward and is currently working towards a 2028 release.
The first reports about the biopic had already emerged in 2021. The screenplay was written by Lee Hall, known for “Rocketman” and “Billy Elliot,” among others. The film is being developed by Sony Pictures and Polygram.
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It is not yet known who will portray Ozzy Osbourne on screen. In recent months there has been repeated speculation about a possible line-up with Yungblud. However, Sharon Osbourne declined to comment. Jack Osbourne said earlier this year that the role would be played by a “phenomenal actor.”