Tesla tests market power, commentary by Sebastian Schmid
Frankfurt (ots) – Tesla earned less in the third quarter than
forecast. As a result, the share initially lost a good 5 percent in value.
Does this mean Musk has a demand problem, possibly on the
descending branch is? Any competitor with hopes in that direction
should be well advised to bury them quickly. There is little to suggest that
a lack of demand could have slowed the US group down. So has he
Electric car pioneer for the third quarter still an increase of
Deliveries and revenues are up by more than 50 percent. Musk
also announced that Tesla could have an “epic end of the year”. That is
At this point in time, it was a statement even for the full-bodied founder of the company.
He has plenty of reasons for optimism. In recent months, Elon
Musk repeatedly test how powerful the Tesla brand is now. Even
drastic price increases – also in Germany – do not have the demand
braked. On the contrary: In this country, Tesla is by far this year
the number 1 in battery electric vehicles. During Volkswagen 2022
so far even significantly declining deliveries of its ID vehicles (minus 40
percent) had to accept in this country, Tesla (plus 48 percent) is strong
grown.
The limiting factor remains the availability of the vehicles for the time being. This
could improve in the near future. Because the US group has decided to
Remove parking sensors from volume models 3 and Y with immediate effect. A
Software update should bring a new parking aid via the various cameras.
That Musk dares, a standard in almost all vehicle segments
Removing a feature shows tremendous confidence. It could help Tesla
on two fronts. First, it’s one less area where supply shortages for
could cause production problems. Second, it should drive the margin that
cars become cheaper to produce. Tesla is already playing with one today
operating margin of 17.1 percent on the Porsche level – with significantly higher
sales volumes. The gap in the latter is also growing, so that the
The economies of scale of the Americans continue to grow and with it the margin.
Meanwhile, Volkswagen wants to go back to the drawing board. VW brand boss Thomas Schäfer
announced at the IFA industry summit, both in the hardware and in the
software of the ID models to want to improve the product substance. The first
The start of the electric offensive from Wolfsburg has probably failed. The second
Getting started doesn’t get any easier. Top dog Tesla now has significantly more
Market power than when VW first tried it.
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