Expressive, self-confident and modern – the spring collection 2026 represents a new generation of dailywear that is characterized by individuality and lightness. The collection draws on the creative energy of London and reinterprets familiar ready-to-wear pieces through clear cuts, flowing silhouettes and subtle contrasts in proportion and texture. Vibrant colors bring energy and character, balanced by sophisticated neutrals and grounding the collection in its wearability. Designed to move with you and adapt to everyday life, it offers a modern wardrobe characterized by expressive clothing, thoughtful design and effortless confidence.
“The collection and campaign are inspired by the energy of 80s and 90s youth culture in the New Wave style – girls living together in an apartment, bonded by friendship and honesty. It’s not about glitz or false appearances. Even if something is staged, it should seem real. Color plays a central role: optimistic, expressive and inspiring – it brings warmth and emotion into the room,” says Saunders.
The New Wave inspiration can also be found in the styling, which relies on conscious contrasts – tailoring against soft shapes, pure silk paired with denim – timeless elegance reinterpreted. Highlight pieces include dresses with tie and scarf prints, cashmere twin sets, a trench coat with exaggerated ’80s-inspired shoulders, a statement patent leather jacket worn over a hoodie with barrel pants, and soft knits tied over wide-shouldered silk blouses.
Balance and lightness are evident in the thoughtful selection of fabrics, whose textures and techniques create drama and an overall sublime feel. Tailoring is crafted from fine Italian wool, knitwear is carefully crafted from fine cashmere and merino wool, while pure silk accentuates the flowing, feminine shapes. The play of proportions is expressed through exaggerated shoulders, voluminous trousers, cinched waists and layering looks that embody the essence of the March collection.
Thoughtful bags create new characteristic shapes, which are complemented by elegant, pointed leather shoes. Chunky gold and silver jewelry and sophisticated belts complete the looks. Finally, oversized acetate sunglasses and silk scarves are the final details that bring the mood into focus.
