The Swiss sporting goods brand On will open a store in Amsterdam in the first quarter of 2026. It will be located at the busy Hartenstraat 6 and will have a retail space of around 150 square meters on the ground floor. Nothing is yet known about the facility and the store concept. The report comes from the real estate company B&O Retail, which advised on the conclusion of the rental agreement.
On was founded in Switzerland in 2010 by three friends. They had big plans for a new kind of running experience. Technological innovation is at the core of the company. This is achieved through high investments in research and collaboration with well-known athletes, including gold medalists. The best known is the so-called “cushioning” technology, which is intended to make running more effortless. The company now has 33 stores worldwide. With the new location on Hartestraat there will soon be one more.
On’s shoes have already been sold in the Netherlands by leading running retailers such as All4running and Run2Day. Business has been going well for the Swiss recently: On achieved new sales and profit records in the third quarter.
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