German Fashion Brand creates digital brand experience in the Alpine Republic
The Olympus Bezner KG in Bietigheim-Bissingen (Ludwigsburg district, Baden-Württemberg, Germany) extends its e-business to Switzerland. In the future, the digital flagship store, with its unique possibilities of brand and product staging, will also become the central medium of brand communication in the Confederation.
Kai Graf, Olympus Managing Director for Sales, says: “Switzerland is one of our most important export markets. Olympus has long been established in Swiss specialist retailers. We want to further intensify this proven cooperation with our trading partners. At the same time, we strive to further strengthen our own sales activities in the course of our corporate strategy and consistently advance the internationalization of the Olympus brand. ”
Expansion of e-business: Olympus starts in Switzerland
After the success of the country shops in Germany, Austria, the Netherlands, France, Belgium and Luxembourg, Switzerland is already the seventh sales market in which the fashion brand Olympus starts with its e-business. The Swiss web shop is available in German, English and French and enables purchases in the state currency Swiss francs. At the start, the payment methods credit card and the payment provider Klarna are available. Further payment options will be added shortly. The effective shipping is carried out via the powerful Olymp Logistics Center in Bietigheim-Bissingen and the long-time Swiss logistics partner M+R Spedag Group AG in Schaffhausen. The last step of the delivery process takes over the Swiss Post, which also enables easy processing of returns. Thanks to this well -established logistics, orders in Switzerland can be delivered on average within just three days.
The Olymp web shop, which was completely redesigned just a few months ago, creates a unique use experience through an emotional address. The visual focus of the online shop optimized for mobile end devices is on the integration of inspirative elements. These can be found in particular at the central points of the Customer Journey – from first contact to the purchase process and permanent customer loyalty. The start page and the content-related targets impress with large-format motifs and product-related text and image elements. The modern design also relies on attention-based campaign videos and high-quality article photographs for shirts, sweaters, T-shirts, pants, underwear, accessories & Co.
The Olympus Bezner KG from Bietigheim-Bissingen near Stuttgart is the shirt market leader in Germany. In addition, the high -quality clothing range is sold in more than 40 countries worldwide. Sales were 212 million euros in 2024. Within your own trade strategy, which is an important addition to the expansion of the brand presence, Olympus pursues a prudent expansion course. About a quarter of the proceeds are generated through their own commercial activities, which currently include both 52 inpatient Olympics in Germany and Austria as well as the self -operated Olympus online shop.