The Belgian designer Olivier Theyskens founds a new label. With the support of the Belgian group of Weareone.world, known as the organizer of the Tomorrowland Festival, he starts the Boloria fashion house.
Weareone.world, based in Antwerp, is a company that works in the doctorate and organization of artistic creations and events. It is primarily known as the organizer of the internationally known electro music festival Tomorrowland.
Weareone.world, based in Antwerp, specializes in the doctorate and organization of artistic creations and events. The company became internationally known primarily through the Tomorrowland electric music festival.
Weareone.world opened in Boom, Flanders, the Lab of Tomorrow in June 2025. The 3,000 square meter innovation hub includes offices, conference rooms and studios. The aim is to support start-ups, researchers: inside and creative people from the entertainment technology industry with a funding program and jointly used infrastructure, as the Belga News Agency news service reported.
The entry into the fashion industry is a premiere for WeareOne.world. This indicates an innovative approach, especially since Olivier Theyskens is anything but a newcomer. In addition to his label of the same name, which is known for a romantic-Gothic aesthetics, his semi-couture approach and technical championship, he was also creative director of the Labels of Rochas and Azzaro.
First collection of Boloria by Olivier Theyskens planned for 2026
In the press release, the foundation is described as a “start, visual representation of a philosophy and declaration of intent”. At the same time, it is emphasized that this is “the first step of a partnership that should develop in several creative projects”.
The launch is accompanied by a timeless visual identity, designed by Willy Vanderperre, who deals with Theyskens’ central themes – youth, isolation and constant reinvention.
The Belgian photographer and director Willy Vanderperre implemented campaigns for RAF Simons, Dior, Jil Sander, Prada and Calvin Klein and photographed numerous editorials for international fashion magazines.
This article was used with digital tools translated.
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