Streaming channels are like television channels but can only be seen through YouTube. While LUZU TV was created by Nicolás Occhiato, OLGA is the product of the union of Migue Granados and businessmen Luis and Bernarda Cella. In football terms, if LUZU TV is Boca Juniors, OLGA is River Plate.
The problem arose when the pass book was opened thinking about next year and there was a leak of stars from LUZU bound for OLGA. Unlike other areas where everything is more protocol, the streamers honor their code of no filters and in unison stated: “The Granados channel pays four times more”turning a not inconsiderable seven-figure salary into eight. Thus the rising figure of the recent “Bake Off”, Nacho Elizalde and the entire staff of LUZU’s most watched program until December 20, “Afternoon Tertulia”they went directly to OLGA, taking their thousands of followers with them to the enemy screen.
Virtual Judas. Until the middle of the year, Nacho Elizalde was Nicolás Occhiato’s co-host on the star program “Nobody says anything.” A fantastic duo that worked with just a glance. To this event, seen daily by more than 100 thousand people live and by more than 300 thousand cumulatively, he received the proposal to participate in “Bake Off” that catapulted him to fame. According to what was leaked, Elizalde in OLGA will host a program with Paula Chaveswhere in addition to being frontman, he will be the one who will configure the group. However, many of his followers did not agree with his transfer, treating him as a traitor; more than 25 thousand fans even stopped following him that same afternoon.
Faced with the commotion caused by Elizalde’s departure, Occhiato admitted feeling disappointed by the attitude taken by many of the figures whom he considered true friends. In turn, Migue Granados raised his voice giving a simplistic explanation to the suspicions about how a streaming channel with less than two years of life could pay such high salaries, which in many cases, multiplies the average Argentine employee.
In his X account he editorialized: “It bothers me that they say where we get the money to offer them quadruple. We have 93 brands that advertise and all the commercial people know how much we bill, even those on the other channel. We pay quadruple because we keep quadruple less.” The truth is that streaming channels today are the new springboards that large companies choose to sponsor their products, with real audience numbers and drivers who multi-direct their messages, both in the own live as in their social networks. As NEWS was able to find out, a standard salary at OLGA is around 2 million pesos and the highest, those that attract the firms and amplify the content on other platforms, exceed 10.
Another of the great gaps that Occhiato suffered in the last week was the complete departure of his program “Afternoon gathering”led by Martina Benzaan influencer of just 24 years old, followed by more than a million people on Instagram. It will move to OLGA’s grid in 2025 and generated a mismatch in LUZU’s finances of more than ten thousand dollars, because they had rented a location in Pinamar for it to air throughout the summer. The holiday break is just beginning and there are many names that are being considered on one side and the other. For now, the two streaming titans keep their strategies hidden, but faced with the impact of one, the other will act accordingly.
