For the launch of Cros About-You-Line’s “Smiles” summer collection, the online retailer is organizing a music event together with the rapper on the Croatian private island of Obonjan.
The event “Smiles Island” combines an offer of fashion and music. A concert by Cro and other artists meets the drop of the current collection, the Hamburg fashion retailer announced on Thursday. Both elements will be presented in the island’s amphitheater on the evening of June 11th. Guests can also look forward to a glamping weekend with pop-up stores, parties and workshops.
“With our About You Concerts we combine something that we are already good at: fashion combined with experiences. In this way we create a unique brand experience for all fans and followers and let them immerse themselves in the world of the artist and his collection,” said Julian Jansen, Director Content at About You.
500 visitors have the opportunity to be there on the weekend of June 10th to 12th. However, tickets for the event are already sold out.