The South Tyrolean Oberalp Group has opened a new showroom in Zurich.
The new showroom in Milan has just opened, and now there is already the next one in Switzerland, said the group, which includes sports and outdoor brands such as Dynfit and Salewa, on Wednesday. Each brand of the group – including Brands Wild Country, Evolv, Pomoca and LaMunt – gets its own area on a total area of 470 square meters.
“The Swiss market is extremely important for the Oberalp Group,” explains Irina Andorfer, Senior Sales Manager Oberalp for Germany, Austria and Switzerland. “The next milestone for us on the Swiss market is the opening of the showroom – this represents the new home of the Oberalp brands in Switzerland. There we would like to present our brand diversity and competence in a high-quality way, shorten the travel distances for Swiss partners and invest in personal meetings.