The TV career of Robert ten Brink is really derailing completely. His program Opvoeding Doe Je Zo has been a viewing figure for three episodes now. “This is all so painful!”
It is incredibly annoying for Robert ten Brink (66) that in the twilight of his TV career he is so pulled by the ratings. Where his TV classics All You Need Is Love and BankGiro Millionaires have been successful for years, he is now stuck with one of the weirdest TV formats in years: Opvoeding Doe Je Zo. And no dog is watching.
Robert slips
Education Doe Je Zo started very disappointingly two weeks ago with 467 thousand viewers and last week slipped further towards 423 thousand viewers. These are scores to cry on and yesterday it only got worse against football: Robert only got 342 thousand viewers (7 percent).
With this score, Robert did not even manage to conquer a place in the top 25 viewership and that is extremely unusual even compared to football for a program on the large RTL 4. “Robert ten Brink chokes on his coffee this morning. He is not in the top 25 viewership for the first time in about 15 years,” says viewing authority Tina Nijkamp.
‘What is this about?’
Tina saw the bad scores coming; she has been pointing out the strange format of the program for some time now. “The craziest program this TV season so far is really Raising Do You Like by Robert ten Brink.”
The program is about parents with different parenting styles. The big question then is: which parenting style is best? “The parenting categories are Surinamese Maroons, rule-free, disciplined and structured parenting. huh? Who invented this? Does this exist as a parenting style? No, not in real life of course.”
“This is so painful!”
It’s just a failure format, according to Tina on her ratings juice channel. “Educating is personal and cannot be divided into categories. Why did Robert ten Brink and RTL say yes to this? So weird. Strangely enough, I suddenly have to think again of Sterrenbeurs from 2003. It was also so painful.”
Star Exchange is one of the biggest flops of Robert’s career. In this program, 150 Dutch celebrities were listed on the stock exchange and their price could rise or fall every week. It was a horror format with accompanying ratings.
Viewing figures
The viewing figures of Tuesday, September 13, 2022 (SKO):
Top 15 | Market shares (18-24h, 6+) |
|---|---|
| 01. News 20:00 (NPO) 1,830,000 | 01. NPO1 / 20.9% |
| 02. Liverpool – Ajax (RTL7) 1,728,000 | 02. RTL7 / 19.3% |
| 03. Half past seven news (RTL4) 1.227,000 | 03. RTL4 / 14.0% |
| 04. News 18:00 (NPO1) 1,062,000 | 04. SBS6 / 8.6% |
| 05. We are almost there (NPO1) 942.000 | 05. NPO2 / 6.2% |
| 06. Investigation Requested (NPO1) 878,000 | 06. Vero / 4.0% |
| 07. EenVandaag (NPO1) 822.000 | 07. NPO3 / 3.9% |
| 08. RTL Boulevard (RTL4) 816,000 | 08. RTL5 / 3.5% |
| 09. The Evening Show with Arjen Lubach (NPO1) 797,000 | 09.NET5/2.9% |
| 10. Good times bad times (RTL4) 759.000 | 10. RTL8 / 2.2% |
| 11. Edition NL (RTL4) 678.000 | 11. Ziggo / 1.6% |
| 12. Today Inside (SBS6) 587,000 | 12. BBC / 1.3% |
| 13. Op1 (NPO1) 559.000 | 13. Paramount / 0.9% |
| 14. Football CL NB (RTL7) 540.000 | 14. RTLZ / 0.7% |
| 15. Khalid & Sophie (NPO1) 536,000 | 15. N.geog / 0.7% |
Market shares per channel group (18-24h, 6+) | More viewing figures at: |
| 01. RTL Netherlands 39.8% |  |
| 02. Public Broadcasting 31.0% | |
| 03. Talpa TV 15.9% |
Programs that did not make the top 15 include Familie Gillis (512 thousand), Time for MAX (498 thousand), Jinek (460 thousand), Hart van Nederland (447 thousand), Krabbé seeks Kahlo (391 thousand), Shownieuws (323 thousand), HLF8 (233 thousand), Lingo (196 thousand) and A year of your life (188 thousand).
