No Excess proudly presents the new FW25 collection and the innovative “COMFORT COFFEE CLUB” concept at the upcoming edition of the Florentine fashion fair Pitti Uomo. With this introduction, the men’s fashion label gives retailers the opportunity to offer their customers not only fashion, but also a special lifestyle experience. The concept strengthens both the brand identity and the customer experience.
Rise of non-fashion products in the fashion world
Fashion brands are increasingly expanding their range to include lifestyle elements in order to build a deeper connection with their customers. Products outside the fashion category, such as luxury coffees and exclusive accessories, tap into the growing trend where consumers are looking for a complete brand experience that fits their lifestyle. With the COMFORT COFFEE CLUB, No Excess is embracing this trend by offering not just fashion, but a holistic experience that matches the comfortable, stylish identity of the brand.
What does the COMFORT COFFEE CLUB offer?
The COMFORT COFFEE CLUB concept goes beyond just a cup of coffee in the store. It includes an exclusive, carefully crafted coffee blend, presented in innovative packaging and sold directly to customers. The beans are sustainably and stylishly packaged, which fits perfectly with No Excess’ aesthetic and is suitable for both gifting and home use. The package is complemented by a luxurious “coffee-to-go” cup designed specifically for the modern man – someone who is on the go but still cares about quality and style.
Added value for retailers and customers
With the COMFORT COFFEE CLUB, retailers partner with No Excess to create a unique and inviting environment where customers can relax and fully immerse themselves in the world of No Excess. By offering coffee beans and cups as an in-store product, the No Excess experience is extended beyond the store premises, contributing to greater brand loyalty. Customers experience No Excess as more than just fashion; the brand is expanded into a lifestyle.
The integrated experience not only strengthens brand identity, but also provides retailers with a differentiator that deepens the relationship with their customers.
No Excess at Pitti Uomo
No Excess invites those interested to discover the FW25 collection and the innovative COMFORT COFFEE CLUB concept at Pitti Uomo. The brand is located at stand 7 in the RONDINO hall.