Marian Bock founded the label in 2022 and developed the simple idea of the “perfect sock” into a brand that combines design, attitude and joy of life. NBDC produces in family-run businesses in Portugal – with organic cotton, high-quality materials and under fair conditions. The result: quality that you can feel – and feel good about wearing. There’s more to it than detailed product design. “Our socks are like a little smile in everyday life – sometimes subtle, sometimes loud, but always authentic,” says Marian.
The brand’s motto can no longer only be found online: over 150 retailers across Europe now stock NBDC’s distinctive essentials. From German fashion houses and concept stores to selected boutiques on the French coast to online designer outlets like Best Secret – the No Bad Days Club continues to grow.
In order to further expand its retail presence, NBDC is working with the Sunshine Agency and presenting its collections in its own showroom in Cologne. This gives buyers and partners the opportunity to experience the brand and its quality up close. NBDC also offers free sample boxes – so that interested parties can see for themselves the high quality and design in advance.
NBDC leaves an impression on traders through its unique combination of emotions, lifestyle and economics. The brand not only delivers premium products, but also a consistent brand presence with POS materials, displays and media content that works both in brick-and-mortar stores and online. The brand sells a lifestyle – and ensures impulse purchases all year round – not just at Christmas time.
In recent months, NBDC has provided insights into collections and bestsellers such as “Colorful Statements” and “La Dolce Vita” as well as presented the new “ Après Ski ” collection. Behind the products is: a brand that shows attitude without being loud – and proves that socks are not just an everyday basic, but a real fashion essential with emotion and character.
No Bad Days Club – made for real moments, a good mood and partners who believe in more than just the basics.