8 teams, 1 title – football greats meet football enthusiasts.
Munich, December 15, 2024 – The SAP Garden in Munich was the place to be on Sunday evening: Over 11,000 fans in the hall and hundreds of thousands of viewers in the stream experienced the thrilling finale of the Icon League! Alphonso Davies and Bausa’s FC OneFootball prevailed in the FINAL 8 with a 4-2 win against DNA Athletics and secured first place in the first season of the indoor small-field football league. A moment in which NEW YORKER was right in the middle as a proud sponsor of the champion.
In addition to the founders Toni Kroos and Elias Nerlich, who watched the exciting finale from the sidelines, Reezy, $OHO BANI and Herbert Grönemeyer provided musical highlights on stage. The hit “Time for something to turn around” brought the SAP Garden to its feet. The perfect combination of thrilling sport, rousing music and well-known guests made the evening a unique event.
For NEW YORKER, this evening was more than just a sporting event. The partnership with FC OneFootball stands for innovation, dynamism and the connection to a young, trend-conscious target group. With this collaboration, the brand is making a strong statement and is part of an exciting, modern sports format that excites and thrills fans.
And the ball will continue to turn at NEW YORKER in 2025 – the Icon League will enter the second round in March 2025. The international fashion company shows awareness of trends in both sport and fashion. After the Icon League is before the Icon League.