The clothing provider New Yorker has entered into a partnership with the Basketball Löwen Braunschweig.
The Braunschweig company is returning to German professional basketball with the collaboration, New Yorker announced on Friday. New York was the name sponsor of the basketball team from 2006 to 2014.
“We are very pleased to be back in professional basketball after more than ten years,” said Lisa Horstmann, Head of Marketing & Communications at New Yorker. “This partnership combines our commitment to the region with our connection to our young target group and offers promising potential.”