Dickies, the iconic American workwear brand, proudly presents its new SS25 collection, shot against the backdrop of the trendy Dive Barbershop in East London. The campaign follows Dive’s barbers through a typical day, providing insights into the communal spirit of the barbershop, the close interpersonal relationships and the central role that Dickies plays in their everyday work.
The SS25 collection takes cues from classic vintage uniforms and combines oversized cuts with bold graphics, jacquard details and fine embroidery. This creates modern, yet timeless designs that are inspired by traditional workwear.
The key women’s styles of the campaign include the loose-fitting X Loose Denim Carpenter Trousers and the Lewistown Denim Jacket in a modern silhouette. Both models underline Dickies’ increasing presence in the denim segment. The men’s styles include the Lewistown Full Zip Cardigan and the Jacquard Carpenter Trousers – two pieces that embody the brand’s heritage through their authentic Dickies details.
Robust yet sophisticated, functional yet timeless – styles that support barbers with confidence and comfort, whether creating haircuts or forming communities. Just as barbers are dedicated to their art, Dickie’s history is deeply rooted in the service industry – a legacy the brand aims to carry on for generations to come.
The capsule collection is available now on the Dickies website.