The German clothing supplier Olymp Bezner KG is pushing its growth in the Nordic countries. On Monday, the shirt specialist from Bietigheim-Bissingen announced that it had gained the Skellefteå-based trading agency JW Agency AB as a sales partner for the Swedish market.
The company has “many years of experience and proven expertise in marketing high-quality clothing products in Swedish specialist retailers,” it said in a statement. The collaboration will therefore begin “in January 2026 as part of the industry-standard pre-order phases with the sale of the Olymp fall collection 2026, which will be available across Europe from mid-2026.”
With this step, the Nordic countries “increased their strategic sales focus,” the company explained. Olymp has “already been successfully established” in Denmark, Norway and Finland.
Kai Graf, who is responsible for sales at Olymp as managing director, explained the plans. “Scandinavia enjoys a high international reputation as a region of origin for purist, stylish and sustainable fashion. The modern design approach, which is established throughout Scandinavia, harmonizes ideally with the Olymp range, through which we define business and casual fashion in a contemporary way,” he explained in a statement. “We have been firmly anchored in specialist retail for years in Norway and Denmark, but also in other Nordic countries such as Finland and the Faroe Islands. Now we would like to consistently expand our market success to the Swedish sales market.”
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