The French sporting goods retailer Decathlon is further expanding its employee participation model. The company is introducing a new program that grants free shares or asset incentives worth 2,000 euros to eligible employees.
The initiative is called “The Decathlon Seed”. It should “reflect the diversity of the group while maintaining a common principle of fairness and value sharing,” the retailer explained. The project enables employees to become “partners, co-owners and co-responsible participants in the growth of the company”.
As part of the program, all employees receive an allocation with a current value of 2,000 euros, which is transferred after three years. During this time, the value of the award evolves in line with company performance.
The launch of the program has been in development over a year and coincides with Decathlon’s 50th anniversary. It extends the company’s long-standing value proposition of sharing success. This is already reflected in the fact that more than 56,000 employees hold shares in the company.
CEO Javier López commented on the initiative. “With ‘The Decathlon Seed’ we are investing in the future. We are building on one of Decathlon’s core values of the last 50 years: sharing the value we create together.”
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