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Pionier Berufskleendung GmbH has a new managing director.

Maik Friedrichs will take over this position on March 1, announced the clothing supplier Ahler AG, which is also a pioneer, on Thursday. He takes over for Ulrich Heesen, who has held this position since 2014. Heesen will “due to the good cooperation so far, look after the key accounts and manage the field service for the time being”, it says from Herford.

Friedrichs previously worked for the Swedish workwear supplier Blåkläder Workwear. There, as Managing Director Germany, he was in charge of the German, Swiss and Polish markets. He also worked in the safety division at 3M Deutschland GmbH and held various management positions.

“I am very pleased that in Mr. Friedrichs we have been able to gain a proven workwear expert with a broad network and almost 20 years of experience in the industry,” said Ahlers CEO Stella Ahlers. “With his specialist knowledge in the areas of digitization, online marketing and the customer journey, he is exactly the right person to dynamically lead pioneering workwear into the future.”

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